Start with an offer you can explain
Name the product, its intended customer and the primary action in the first screen. Replace “solutions of any complexity” with a concrete task, such as appointment booking that passes enquiries into a CRM. Do not hide the main message inside a carousel or an image: headings and important terms should remain readable HTML.
Address objections in a useful sequence
Explain deliverables and the working process after the offer. Show real interfaces or completed work, then describe constraints and the materials required from the customer. Add testimonials and numerical outcomes only when supported by evidence. If price depends on requirements, explain its components rather than promising an arbitrary minimum.
Keep the enquiry route short
Repeat the action after meaningful sections, using consistent wording. Check column order, text size and horizontal overflow on mobile. A FAQ should answer genuine questions rather than repeat search phrases.
- The offer and audience are clear.
- Deliverables and terms are visible.
- Evidence relates to real work.
- Contact actions work with a keyboard.
Project questions
How many sections should a landing page have?
Enough to support the visitor’s decision. There is no universal count: a complex service needs more explanation than a familiar, simple product.